Portfolio
With over 10 years of professional experience building interactive websites and applications, I’ve enjoyed a rich history of successful project launches.
Please enjoy this sampling of recent work.
NextRadio for WebLink
Abalta + JVCKENWOODNextRadio
- Challenge
- Modernize the in-vehicle AM/FM radio experience. Exceed expectations associated with streaming media apps while capturing listening behavior data.
- Solution
- Delivery of a 1st to market, enhanced AM/FM radio experience that enjoys over 50% of all usage across the WebLink platform,* including Waze.
Promo videoAn innovation story
- Responsibilities
- Own product from concept to delivery through maintenance. Lead UX strategy, execution, and JavaScript development.** Coordinated engineering and QA efforts between partners (NextRadio, JVCKENWOOD, and Abalta).
- Areas of expertise
- Cross-functional team management
- HTML5
- MVP optimization
- Product storytelling
- ReactJS
- Redux
- User storytelling
* On capable head units
** Served as lead JavaScript engineer
TagStation API & Usage SDKs
TagStationTagStation
- Challenge
- Extend the reach of TagStation’s standardized audio and advertising attribution metadata across the radio industry.
- Solution
- Added API endpoints to support partner use-cases; created Android, iOS, and JavaScript SDKs for use by strategic 3rd party apps.
- Responsibilities
- Own product roadmap and development lifecycle across QA and engineering groups (Android, iOS, JavaScript, .Net, BI); hand-code JavaScript SDK
- Areas of expertise
- API development
- Cross-functional team management
- Documentation
- JavaScript
- MVP prioritization
- Product storytelling
- Requirements gathering
- SDK development
TagStation SaaS Platform
TagStationTagStation
- Challenge
- Create and maintain a one-stop shop for content curation where radio stations can centrally manage, enhance, and distribute on-air audio metadata from their playout system using our standardized, industry-supported data format.
- Solution
- Web app that manages the images and text associated with station branding, music, programs, and ads. Content is automatically distributed everywhere needed: industry-supported apps, HD Radio, RDS, streaming players, and more.
- Responsibilities
- Own product roadmap and development lifecycles across engineering groups (JavaScript, .Net, BI, AWS system architects)
- Areas of expertise
- Cross-functional team management
- MVP optimization
- Product storytelling
- Requirements gathering
- User storytelling
Radio Attribution SaaS Platform
TagStationTagStation
- Challenge
- Present big-data listening and audience insights to radio broadcasters and advertisers as part of industry effort to define attribution standards for AM, FM, HD, and streaming audio.
- Solution
- Iterative delivery of wireframe drafts to executive team as market and user research progressed, and product strategy, requirements, and user stories solidified.
- Responsibilities
- UX research and design, product strategy, MVP prioritization
- Areas of expertise
- Requirements gathering
- User storytelling
- Wireframing
TagStation.com
TagStationTagStation
- Challenge
- Eliminate brand confusion surrounding the TagStation product family: Dial Report, NextRadio, and TagStation. Refocus website on TagStation “the product.”
- Solution
- Streamlined website content and design. Positioning of Tagstation as the comprehensive content solution for radio broadcasters.
- Responsibilities
- Content strategy, design, custom WordPress theme development
- Areas of expertise
- CSS/SASS
- HTML
- Product storytelling
- WordPress
Spoken With Authority.com
Spoken with AuthorityFreelance
- Challenge
- Revise existing website design to align with updated brand identity guidelines developed by an external marketing agency.
- Solution
- Delivery of custom WordPress theme with structured site content that can be easily updated by team members.
- Responsibilities
- Design, custom WordPress theme development, ongoing website support/maintenance
- Areas of expertise
- BackboneJS
- CSS/SASS
- Design
- Google Analytics
- Google Search Console
- HTML
- JavaScript
- WordPress
Taylor Made Experience.com
Taylor Made ExperienceFreelance
- Challenge
- Modernize existing website design and buid atop WordPress. Ensure site can be easily updated using visual drag & drop editing tool.
- Solution
- Delivery of image-rich, responsive WordPress theme design that uses existing brand guidelines. Theme integration with Visual Composer.
- Responsibilities
- Design, custom WordPress theme development, ongoing website support/maintenance
- Areas of expertise
- CSS/SASS
- Design
- Google Analytics
- HTML
- WordPress
Survivor Survivor
TagStationJust for fun
So you love Survivor… but do you love love Survivor? Survivor Survivor is a game created by friends to help fully express our intense appreciation for the show and keep the group in touch during the ever-busy work week.
- Challenge
- Create an automated weekly scoring system that stands up to the intense scrutiny and competitive spirit of our friend group.
- Solution
- A visual scorecard built with structured formulas, data validation, and version history… should anyone try to game the system. (Shame!)
- Areas of expertise
- Competitive spirit
- Google Sheets
- Patience